Nguyễn Thị Thanh Hậu

Creator: Nguyen Thi Thanh Hau

Biography

The Storyteller Behind the Content

Through multi-industry exposure spanning F&B, Fitness, Lifestyle, Beauty, and Community Relations, Thanh Hau has developed a holistic approach to branding—viewing brands not merely through products or services, but through human emotions and user experiences. For Hau, impactful content goes beyond fulfilling the brief; it must resonate with the right audience at the right time.

 

 

 

 

 

Content Driven by Connection

Moving away from one-way information delivery, Hau focuses on transforming brand messaging into relatable, easily digestible content. Every article, video, or visual asset is crafted with a clear purpose and tailored to the brand’s target audience. This philosophy serves as the foundation for her end-to-end capabilities, seamlessly integrating copy execution, concept development, and multi-platform social production.

 

 

 

Professional Journey

 

Moli Group – Editor

As an Editor at Moli Group, Hau managed social content production for key digital channels, including Moli Beauty and Moli KStar. The role required sharp trend sensitivity, deep audience insight, and platform-specific content optimization, establishing her core foundation in digital social content execution.

 

Forest and Environmental Protection Magazine – Editor

(Dec 2022 – Apr 2023)

Hau curated news coverage and environmental advocacy content for the publication's official TikTok channel. Beyond digital editing, she contributed to PR content for community campaigns and events, taking charge of voice-over scripts, storyline development, and on-ground interviews.

 

 

 

 

U A Quan & Mango Media Studio

At U A Quan, Hau served as a Scriptwriter specializing in short-form, youth-centric TikTok scripts with a humorous tone. Expanding her scope at Mango Media Studio as a Content Creator, she drove ideation, content planning, scriptwriting, on-set support, and post-production coordination for social campaigns—marking a strategic evolution from copywriter to full-stack content producer.

 

 

 

 

Key Competencies

 

Creative Strategy & Ideation

• Concept Development: Adept at translating briefs into action-driven content plans aligned with core communication objectives. Versatile across diverse industry verticals.

• Brand Storytelling: Skilled in crafting multi-format narratives (social posts, short videos, visuals) that evoke emotion, drive engagement, and deliver measurable brand value.

Production & Execution

• Social Media Optimization: Proven track record across TikTok, Facebook, and Instagram Reels, delivering platform-native, short-form content engineered for high retention.

• Scriptwriting & On-Set Production: Comprehensive scriptwriting expertise paired with hands-on experience in on-set direction, video production, and post-production workflows.

Team Collaboration & Workflow Management

• Cross-Functional Synergy: Experienced in aligning with cross-functional teams to ensure brand consistency across voice, messaging, and visual identity.

• Project Delivery: End-to-end project management focus, ensuring high-quality deliverables from initial brief parsing to final rollout.

 

 

 

 

Featured Projects

 

 

C88 Martial Arts, Fitness & Yoga

• Role & Execution: Content Creator & Media Support. Led content planning, fanpage execution, scriptwriting, CapCut video editing, Canva asset design, and on-site video production. Focused on combat sports offerings (BJJ, MMA, Muay Thai, Boxing) targeting fitness enthusiasts and parents seeking structured physical discipline for children.

• Impact: Elevated brand awareness and driven lead generation for BJJ Kids, MMA Kids, and Open Mat programs. Promotional videos for BJJ Kids and Open Mat achieved exceptional reach and audience engagement.

 

 

 

 

 

Multi-Industry Portfolio

• F&B, Fitness & Lifestyle: Successfully developed tailored content strategies for diverse brands, including Na Thai Bistro, World of Beer & Wine, Yeen Spa & Wellness, and Eatalians. Demonstrates high adaptability in tailoring tone, visual style, and brand narrative per vertical.

• Format Versatility: Proficient across social posts, short-form scripts, and multimedia PR assets, ensuring precise audience targeting and platform fit.

 

 

Thanh Hau at YaoYing