Trần Hoài Nam

Creator: Tran Hoai Nam

The Visionary Behind the Narrative

In media production, an idea only holds value when it is transformed into a story that deeply connects with the audience. Behind this process are the architects who bridge creative thinking, storytelling, and production to turn a brief into a polished, compelling final product.

At YaoYing, Tran Hoai Nam serves as Creative Director—driving this very creative transformation. Bringing over six years of industry experience across creative strategy and content production, Nam combines artistic vision, technology, and end-to-end execution capability to build tailored media solutions for brands.

Fusing Creativity, Technology, and Production

Behind every successful campaign is a team that knows how to turn ideas into stories and stories into immersive experiences. In his role as Creative Director at YaoYing, Nam integrates creative concepting, production workflows, and content strategy to deliver assets that are aesthetically refined and commercially impactful.

With over six years of hands-on experience leading campaigns for more than 20 brands across F&B, aesthetics, healthcare, education, and entertainment, Nam excels at concept development and full-funnel production management.

Key Competencies

Multidisciplinary Expertise

Nam possesses a comprehensive foundation spanning video production, film direction, scriptwriting, brand storytelling, team leadership, and channel growth strategy. His technical stack includes the Adobe Creative Suite, DaVinci Resolve, and CapCut, alongside cutting-edge generative AI platforms to streamline workflows and push creative boundaries.

Holistic Production Vision

A key strength lies in his ability to look at a creative asset beyond mere visuals—synthesizing concept, narrative structure, audio design, pacing, and overall audience experience into a unified vision.

"A great video isn’t edited — it’s composed."

Work Experience & Project Highlights

Siam Pickleball Championship 2026

Directed and executed end-to-end media production, delivering 101 high-quality deliverables within 72 hours—completing 45% of total project output before the event concluded.

Theme Song Campaign – "Tai Sinh Voc Dang"

Composed, written, and produced the entire musical identity for the campaign, completing 3 original tracks within 7 days using AI-assisted production workflows.

Prior Leadership Roles

Previously served as Media Team Leader and Video Producer at Siam Thailand Aesthetic Hospital, alongside production and content roles at United Vision and Rebel Corporation Vietnam, specializing in short-form social content, video production, TVCs, and channel management.

Crafting Value Behind Every Concept

At YaoYing, the role of Creative Director extends far beyond crafting visually striking content. It requires bridging audience insights, creative concepts, human talent, and modern technology to transform a brand's communication challenge into a high-value real-world solution.

As one of the core Creators shaping YaoYing’s creative and production capabilities, Tran Hoai Nam works alongside the team to build media solutions precisely tailored to every brand.

Meet the minds behind the work.