We help businesses build long-term brand assets through dedicated creator management. By understanding your brand positioning, communication goals, and target audiences, YaoYing develops tailored KOL and Creator networks that support continuous content production, audience engagement, and commercial activation.

1. TALENT INCUBATION & PERSONAL BRANDING

Building Creators Into Long-Term Brand Assets

We identify promising talent and develop them through a structured incubation model within a modern MCN ecosystem. Each creator is positioned around a distinct personality, expertise, content direction, and target audience, allowing them to build authentic identities and loyal communities over time.

Services include:

• Talent Sourcing & Recruitment
• Creator Assessment & Selection
• Personal Brand Positioning
• Content Strategy & Content Pillars
• Creator Training & Development
• On-Camera & Communication Training
• Visual Identity Development
• Audience & Community Development
• Creator Content Management
• Brand Collaboration & Campaign Activation
• Long-Term Creator Development

2. SATELLITE CHANNEL NETWORK

Building a Diversified Creator Media Ecosystem

A strong creator ecosystem should not depend on a single personality or communication channel. YaoYing develops a diversified network of niche personal channels across categories such as Technology, Lifestyle, Entertainment, Beauty, Food, Education, and Product Review, creating multiple opportunities for brands to connect with different audience communities.

Each channel is developed with its own positioning and content direction while remaining connected to the wider creator ecosystem. This allows brands to multiply campaign touchpoints, extend content reach, and activate different creator communities according to specific campaign objectives.

Services include:

• Satellite Channel Strategy
• Niche Channel Development
• Channel Positioning
• Content Pillar Development
• Multi-Platform Channel Management
• Short-Form Content Development
• Content Repurposing & Adaptation
• Cross-Channel Content Distribution
• Audience Segment Expansion
• Community Development
• Channel Performance Management
• Multi-Channel Campaign Activation

3. COST EFFICIENCY & EXCLUSIVE COMMERCIAL RIGHTS

Creating Greater Value Through Long-Term Creator Partnerships

Long-term creator relationships allow brands to move beyond one-off talent hiring and build a more efficient, predictable, and scalable creator model.

YaoYing provides B2B partners with structured access to selected internal creators, enabling direct collaboration and long-term commercial partnerships. By consolidating creator resources within a managed ecosystem, we help optimize budgets, streamline campaign operations, and maintain consistent creator representation across multiple campaigns.

Services include:

• In-House Creator Pool Access
• Direct Creator Collaboration
• Exclusive Creator Partnerships
• Long-Term Partnership Planning
• Campaign-Based Creator Allocation
• Budget & Resource Optimization
• Multi-Campaign Creator Utilization
• Commercial Rights Management
• Content Usage Management
• KPI Setting & Performance Management
• Creator Performance Evaluation
• Partnership Renewal & Scaling